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I almost fell for it
A common challenge for entrepreneurs is being told by many, ‘you should get a real job’, something I recently nearly fell for. I spent 2025 scaling an automation and AI agency where I had several conversations with leadership teams who shared without qualm that their primary incentive to adopt AI was to replace their staff. My naivety of expecting executives to want to leverage technology to empower staff, and in turn clients, quickly eroded. Upon an unplanned parting of wa

Amanda Dunklin
Jan 53 min read


Your employed friends and family probably won't understand. That's ok.
When I gleefully shared with one of my parents and their partner that I was going to start my own equestrian school I was told,
"You should get a real job doing something people actually need.
People don't need horses."
I did it anyway because, obviously.

Amanda Dunklin
Oct 13, 20253 min read
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