PLANNING, LAUNCHING & SCALING SERVICE BUSINESSES.

PIVOT's self-led learning modules provide small business owners and hopeful entrepreneurs the big business strategies, operational frameworks, proprietary software and live strategy calls to effectively plan,

launch and scale service businesses.

Women: 13% off module memberships reflecting the '26 gender wage gap.

-NOW WELCOMING FOUNDING MEMBERS-

Entrepreneurial
Spirit

Small
Businesses

Sales
Professionals

Startups &
Side Hustles

Professional
Services

mission

Our mission is to help Canadian service-based businesses launch faster, scale smarter, and operate more efficiently to create businesses that meet their ideal version of success.

Through strategic guidance, systems, and support, we equip founders to increase revenue, reduce operational friction, and build businesses that run with clarity and control.

vision

Our vision is to support the launch and scale of businesses, help founders leave draining jobs, and empower leaders to create healthy, thriving workplaces people actually want to work in.

Bringing big business strategies to small businesses with clarity and concrete action plans to launch, scale and compete in the market.

values

We value collaboration that compounds through peer learning, shared wins, and networks that create real opportunity. Applied growth, where continuous learning turns into action and measurable progress. We prioritize clarity in execution by focusing on simple, practical systems over unnecessary complexity to develop leaders, operators and businesses.

Our Advisors

Canadian entrepreneurs committed to the success of Canadian entrepreneurs.

Amanda Dunklin

Founder & Business Advisor

A seasoned entrepreneur, coach, and operational strategist recognized nationally as a top sales leader and implementor. She is a multiple President’s Club winner known for setting and achieving the highest standards of leadership. Her entrepreneurial career began as a professional competitive equestrian and coach forging how she leads in business.

As both an advisor and a mom, she brings a grounded, practical perspective to growth, pairing high performance with compassion and a deep understanding of the people doing the work. Today, Amanda leads PIVOT with the commitment to drive results, empower leaders, and craft actionable strategies that work in practice, not just on paper.

Sophie Theodorou

AI Advisor

A former educator turned AI consultant who helps businesses and organizations implement AI in ways that are clear, practical, and profitable. She’s trained thousands of people across industries, worked with brands like Samsung and Adobe, and partnered with leading AI companies including Microsoft, Claude, and Google AI.

Through her platform @teach2ai, she’s built an audience of over 100,000 and has led go-to-market content strategy for startups, helping drive rapid revenue growth through AI-powered messaging and systems. She leads workshops, works hands-on as an AI consultant, and creates content that turns complex tools into clear, actionable steps.

A MESSAGE FROM OUR FOUNDER

MEMBERSHIP DETAILS→

OUR IMPACT

Image by Wesley Ford. Pivot testimonials. Getting more time for family. Opening a business. Growing my small business.

Successful contractor gets time back optimizing operations.

"I've owned my contracting business for 15-years and was already

quite successful.

Learning how I could further optimize my operations has improved my business and my life.

I have more time with my family, bigger contracts and a steady stream of clients ready to pay."

Firm owner learns how to

attract ideal clients.

"I lacked the understanding of how to grow my business with clients I actually wanted.

Through the frameworks,

I defined my ideal clients and

how to earn their business.

I respect that the material is

centered in providing the

best client experience"

-NOW WELCOMING FOUNDING MEMBERS-

Entrepreneurial
Spirit